Little Caesars Pizza Vs. Domino's Pizza

I am comparing and contrasting “Little Caesars Pizza” and “Dominos Pizza”. I am currently a former customer of Domino’s and have embraced Little Caesars Pizza as my family’s weekly comfort food. Little Caesars offers “Hot and Ready” Pizza at a price and speed that no other pizzeria can offer. I walk in, pay $5.00 for a large pie, and before I can get the money out of my change purse, the pizza is already on the counter. I save money on delivery, the product, and every time I walk in the establishment I know that I will be charged the same price for the same quality and taste that my family knows and loves.

Furthermore, “Little Caesars will turn 50 on May 8, a celebration made possible, at least in some part, by the company's decision five years ago to add a $5 pizza to its everyday menu…and, as Skid points out, Little Caesars stands poised to survive the economic downturn because it's one of the cheapest food options around.” (Jonathan Oosting, 2009) They stopped their delivery services altogether. The outright rejection of delivery “allows Little Caesars to keep its costs lower than the competition, and position itself differently in the market.” (David DeWitte, 2009).

On the Other Hand, Domino’s Pizza was “founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery operating a network of company-owned and franchise-owned stores in the United States and international markets.” (Dominosbiz.com (2010). However, Domino's Pizza recently changed its recipe and launched a PR campaign and asked its customers for feedback on how they can improve their pizza recipe. Big mistake, they learned the hard way that new is not better. Furthermore, die hard loyal Domino’s customers are no longer remaining loyal to the company and are blasting them on Twitter and Facebook. They asked for feedback and boy did they get it! Moreover, it was not at all what they were hoping for!

In conclusion, change for the sake of change can bite you right where it counts most, customer loyalty. I, as a consumer, what my pizza Hot, Unchanging, Cheap, and Ready when I enter the establishment. Gone are the days when I want pizza delivered to my door and I must pay extra for the service. I would rather afford an extra pizza for my loved ones then line a delivery man’s pockets. Therefore, I save money on delivery, the product, and every time I walk in the establishment I know that I will be charged the same price for the same quality and taste that my family knows and loves.

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